AI Creative Summit 2025

As AI accelerates change across the creative industries, the UK screen sector stands at a defining moment. In this opening session, key leaders from across film, TV, policy, and production come together to take stock of where we are—and where we need to go. 

This State of The Nation conversation will offer high-level perspectives on the impact of AI today: how it’s reshaping workflows, business models, and creative labour—and how the UK can lead responsibly in innovation, regulation, and rights protection.

Filmmakers and creatives share firsthand experiences of using AI tools, from scriptwriting support and visualisation to VFX workflows, casting tools and audience targeting.  What were the creative wins, and unexpected challenges, and what did they learn along the way?   This is an inside look at how AI is already shaping creative decisions, timelines, budgets, and storytelling itself.  Whether you’re AI-curious or deep in experimentation, this panel offers practical insight into what’s possible, and what’s still uncertain. 

How is artificial intelligence really changing the way stories are made, sold, and watched? Costanza Barrai, Senior Analyst at GlobalData, will reveal fresh insights from GlobalData’s latest AI research, spotlighting the technologies and trends set to shape the future of film and television. This session will cover some of the emerging apps, tools and technologies you can adopt across multiple stages of the creative process: from streamlining production pipelines and unlocking new creative possibilities to transforming audience discovery and engagements. Join to learn more about the opportunities and challenges AI brings to the screen industries. 

As AI becomes a part of everyday practice in film and TV, the ethical stakes are rising fast.  From algorithmic bias in development tools to questions around who gets funded, credited, or even seen.  How do we build a screen sector that’s innovative, but also inclusive, fair and sustainable?  This panel brings together creatives, technologists, and decision-makers to explore how ethics must shape AI’s role in the industry, not as a bolt-on, but as a core principle from the start.  This session is a call for thoughtful leadership and ethical design, not just in AI tech, but in how we use it to tell stories and build culture. 

From automated editing and colour grading to sound design and visual effects, AI is rapidly transforming the post-production landscape. But is it the most disruptive force the industry has ever seen? This session explores how AI-driven tools are delivering unprecedented speed and cost efficiencies, while raising urgent questions about creative control, job displacement, and the future role of human talent. We’ll examine case studies of post houses leveraging AI to enhance workflows, unpack the ethical and economic implications, and discuss strategies for protecting creative careers while embracing the technology’s advantages. 

AI is no longer a backstage experiment, it’s in the spotlight. From scriptwriting assistants and virtual actors to real-time localisation, automated editing, and audience prediction, media and entertainment companies are already using AI in R&D to cut costs, speed production, and push creative boundaries. This fast-paced session highlights the most impactful tools available today and showcases how industry leaders are putting them to work.

Live production is moving fast and AI agents are already in the mix. From automating workflows and logging footage to generating real-time highlights and assisting editorial decisions, intelligent tools are reshaping how news, sport, and live events are made and delivered. 

In this session, producers with hands-on experience in AI-assisted live production share what’s happening on the ground: what works, what doesn’t, and how it’s changing the way teams think, operate, and scale. Expect real-world examples, reflections on the limits of automation, and practical insight into how AI agents are becoming part of the live production toolkit. 

As AI product development rapidly evolves, there is an ever-increasing need for high quality data for use in AI model training. For content creators and owners, copyright and rights management are becoming increasingly important, and this session will explore practical responses to these challenges, drawing on insights from the recent Time to ACCCT report from the CoSTAR National Lab, Sheridans and DECaDE: Centre for the Decentralised Digital Economy.  Covering legal frameworks, government regulation, intellectual property, and technical innovation, this discussion will highlight how the industry is tackling copyright in the age of AI, and the work that still needs to be done to protect creative work whilst fostering AI innovation in the UK, and unlocking meaningful value on all sides.

Artificial Intelligence is transforming how film and TV content is commissioned, created, edited, and delivered – raising questions about creativity, rights, ethics, and business models. In this live Q& A, a panel of top experts from public broadcasting, commercial commissioning, production, post, and law answer your burning questions.