Robin Cramp is a leader shaping the future of media production through deep tech innovation, creativity, and collaboration. As Head of Advanced Media Production Studios at Digital Catapult, Robin drives the democratisation of cutting-edge screen production technologies across interconnected, 5G-enabled facilities in Gateshead and London, helping to revolutionise the UK’s creative industries. With over 17 years of experience across the digital, broadcast, and entertainment sectors, Robin has a proven record of leading business development for advanced XR and Virtual Production studios and forging high-value partnerships. Robin’s expertise spans virtual production, real-time rendering, motion capture, volumetric capture, and AI-driven content creation, underpinned by a strong commitment to ethics and sustainability. A passionate advocate for regional growth and cross-sector collaboration, Robin is positioning the Advanced Media Production Studios as a national centre of excellence driving innovation, economic growth, and the scaling of the UK’s deep tech capabilities.