Will's 40-year content record includes credits as Presenter or Producer in News and Current Affairs, Factual, Docs, Specialist Factual, Entertainment and Comedy. However, in recent years he has focussed on True Crime and History through his company FirstLookTV which is currently producing 100 hours annually for the UK and International markets. Always an early-adopter of new Tech and Systems, his recent Sky History/ZDF six-parter 'Killer Kings' featured significant AI generated video which was rigorously tested for creative and technical integrity before being used. Will's on the record as saying that AI is offering fabulous creative options but has warned about its use only alongside protection of IP and determined delivery of factual accuracy.