Guy has been producing drama and entertainment with AI for over 15 years. An Emmy and BAFTA recognised creative technology expert, he has produced over 100 productions including Sherlock: The Network with Benedict Cumberbatch, Bulletproof Interactive for Sky TV, and the hugely successful GTST transmedia for RTL Nederland.

He founded Charismatic in 2024 with design partners Channel 4 and Aardman Animations with £1.04m investment from Innovate UK to build the studio of the future of the entertainment industry. Charismatic has already worked with Hollywood studios, Sky, Ubisoft, ITV Studios, TIP Image films and numerous brands, and is the most recognised AI Studio in the UK. 

Guy has advised the UK Government on Creative AI, and was called as a witness to the House of Lords on AI, Copyright and the Creative Industries. He has written two books on AI Filmmaking and serves on the Board of Sheffield DocFest.