Tim Elsom is an Executive Partner in IBM Consulting having spent 30 years in the IT industry delivering digital transformation for clients across every industry and every continent during this time. His love for AI came 30 years ago as part of his university studies and since then he has specialised in the AI field throughout his career. He is the Distribution Sector AI leader for IBM Consulting. He is also founder/CEO of Bidedge, a Sales SaaS AI startup and he has his own Youtube channel, EYE4AI.  He writes both children’s fiction and is currently authoring a non-fiction AI book for children.