AI Creative Summit 2024

This session explores the practical and philosophical gap between creative production and generative technologies and seeks to create a bridge between the two that can benefit both technology and creative industries. It will highlight work done with the Hat Trick AI Lab, and the Innovate UK-funded Charismatic.ai project alongside Channel 4, Aardman Animations, Falmouth University and UAL.

The integration of AI tools into post-production is revolutionising the way creative and operational tasks are managed, offering a myriad of benefits to the workforce. This session will explore how AI enhances productivity, improves content personalisation, and looks to streamlines workflows, allowing employees to focus on more strategic, creative, and high-value tasks.

What role can AI play in enabling journalists to find the information that they need faster? How can we go beyond metadata to using semantic technologies to enhance the understanding of multiple, disparate sources when time is tight, and accuracy is paramount? In this session, Avid Product Evangelist, Craig Wilson, will outline ongoing research and discuss the practical ways Avid is implementing AI across its product portfolio to assist editorial teams.

An introduction to AI software developer Lightricks and its newest product, LTX Studio, which enables you to visualise your concepts, using AI-powered visual storytelling. LTX Studio streamlines the production process from scripting to final edits, making advanced storytelling tools accessible for creators and businesses of all levels. It provides unprecedented speed and control over AI video, allowing for full project generations in minutes and a host of unique and advanced features. In this talk, we’ll showcase the newest in AI video tech, how you can use it today to speed up your production process, and what’s next for our industry.

Artificial Intelligence is the hot topic of the moment, and despite being in development for at least 10 years, it's now at a turning point where it's becoming accessible on an industrial scale. Find out what world-leading data and analytics company, GlobalData's recent research uncovered in its most comprehensive and detailed report to date, and what AI means for media businesses.

Closing the conference will be a forward-looking discussion on where AI might take the industry next, including potential risks and rewards and its affect on efficiencies, tasks and people with a panel with a diverse mix of knowledge and insights to share with the audience.

What are the real benefits of being able to create and think differently with AI whilst underpinning it with the ethical implications in content creation, including bias, copyright, and authorship. We talk to Deep Fusion Films around some of the recent AI projects and developments.

AI tools are revolutionising the production of film and television, driving efficiency and creativity at every stage of the process. This session will explore how AI is transforming pre-production tasks like script analysis whilst also streamlining production through automated camera setups and scene optimisation.

Peter Luisi, director, talks to us about his latest cinematic release, a film entirely written using artificial intelligence, exploring the idea, process and final outcome of the production. He will also touch on the shock he received after the Prince Charles Cinema in London cancelled its world premiere screening, citing customer feedback on “the use of AI in place of a writer".

As AI rapidly advances, broadcasters are proactively reshaping their strategies to leverage its transformative potential. This session delves into how broadcasters are integrating AI to enhance content creation, optimise workflows, and offer personalised viewer experiences. From automated editing and AI-driven graphics to predictive analytics and audience engagement tools, broadcasters are using AI to streamline operations and stay competitive.