AI does not replace craft. It requires it.

Nick is an innovator and producer who has spent nearly thirty years in the creative industries, working across publishing, television, film and advertising. He began in publishing, turning books into television, before producing for UK and international broadcasters at Twofour, Illumina, Extreme and Diverse. He went on to build production studios and technology platforms for advertising agencies including Havas, AMV BBDO, Omnicom, MullenLowe and Chimney Group, founding the multi-award-winning Flare and scaling it to twenty markets. In 2024 he founded nmatic.ai to develop hybrid techniques that fuse human craft, traditional production and AI. He is Producer on Call of the Wild, an all-AI feature. In his spare time he writes novels.