John Cassy is the Founder of Factory 42, one of the UK’s leading immersive technology and experience studios. The company’s mission is to combine the magic of technology with the science of stories to create Impact Entertainment, which are interactive physical or digital experiences that entertain and inform audiences while driving new revenue streams for brands. Partners include Comcast’s Sky, the BBC, EE, Google, and Meta. He has executive produced several award winning projects including the sold-out multi-award-winning The BBC Green Planet AR Experience with Sir David Attenborough at London’s Piccadilly Circus. Prior to Factory 42, John spent 10 years at Sky. He has served on the DCMS’s expert advisory panel and is an Honorary Professor at University of Exeter