Jimmy Woolley is an award-winning producer, creator, AI director and founder of 404 Films. His career spans more than 350 hours of television and film broadcast. In 2026, he won Gold for Best Use of Artificial Intelligence at the LENS Awards with Kaptcha, Best Family Film at the Berlin Indie Film Awards, Best Director at the London AI Shorts Awards and Best Immersive Film at the WSXA Barcelona Film Awards.

His work combines traditional filmmaking craft with the rapidly evolving field of generative AI. The focus is simple: AI is no longer a novelty, but a filmmaking tool as valid as any other.