James Hampshire is a Pre Sales Engineer at Snicket Labs, where he helps content owners understand, manage and optimise every version in their media library. He has spent the past five years in video development, following a career at OTT sports broadcaster DAZN, and holds a patent in media packaging. James thrives at the crossroads of technology and creativity, translating complex media workflows into practical, commercial outcomes. Based in Leeds, he is known for steering client conversations towards music rather than video technology.