Isabel Martinez, known professionally as Isabelita Virtual, is a creative director and visual artist whose practice blends communication and emerging technologies.  Co-founder of Ella Prod.  She built a career at advertising agencies such as DDB and Wunderman and tech companies like Meta as a Creative Strategist.  She has collaborated with brands like Hermès, Apple, Dior, Viand Tiffany & Co, among others.  In 2023, NASA selected Isabelita Virtual as the sole European artist to collaborate on its Psyche Mission, recognizing her ability to translate scientific and technological concepts into poetic, reflective, and aesthetically evocative forms.  One year later, she received the prestigious Biennial Award from the Fundació Miró Mallorca for Juana y Josefa - the first time a work of generative art received this honour.  She was part of OpenAI's curation team.

Isabel Martinez crafts narratives within AI environments and pushes the boundaries of digital imaging, committed to fostering more nuanced understandings of human identity, history, and culture in a rapidly evolving world.