Anna Lidster is AI Production Lead at WPP Production, where she leads the creative application of generative AI in branded content production. With a focus on emerging technologies and innovative production workflows, she explores new approaches to visual storytelling. Her expertise lies in transforming post-production, empowering VFX, motion and creative teams to embrace AI-enabled workflows. Working closely with WPP creative partners, including Ogilvy and VML, she champions a human-centred approach to AI, combining creative expertise with technological innovation to shape the future of content creation.