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AI Creative Summit 2026

AI Creative Summit
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Building the AI Engine: How Media Tech Leaders Deliver at Scale

11 Nov 2026
NFT1
NFT1

The AI hype cycle is clearing, leaving tech leaders with the practical challenge of building tools that actually work at scale. In this session, technology executives from major broadcasters, independent production houses, and global creative agencies move past the theory to reveal how they are integrating AI into daily workflows. The panel will share concrete examples of how machine learning and automation are being deployed in active production pipelines—improving efficiency, driving value, and transforming modern content creation from the ground up.

Chairperson
LJ Rich, Musician & Co-Curator, UN AI For Good Global Summit
Speakers
Priti Mhatre, Chief Product & AI Officer, Production - WPP
Olly Strous, Chief Technology Officer - Zinc Media Group
Paul Kerrison, Head of Generative AI Innovation - ITV Studios


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