Conscience & Creativity: Navigating the Responsibilities of AI

This session explores the critical guardrails needed as artificial intelligence integrates into the screen industries. It examines the four pillars of responsible AI adoption: stopping low-quality "AI slop" from polluting content pipelines, securing data privacy, embedding sustainability within the production process, and dismantling invisible biases baked into creative algorithms. Together, the panel outlines how the creative sector can embrace technological innovation while protecting its ethical, human-centred values.