How to Talk to AI

AI is fast becoming a creative partner in film and TV, but the way we interact with it shapes the results we get.  In this short talk, writer and broadcaster Jamie Bartlett will explore the art of ‘prompting’: how to frame questions, give context, and guide AI tools to produce useful, original, and responsible outcomes.  With examples from creative practice, he’ll show why learning to ‘talk to AI’ isn’t just a technical trick, but a new creative skill – one that could define how stories are developed, produced, and shared in the years ahead.