AI In Post: Friend, Foe or Co-Creator?

From automated editing and colour grading to sound design and visual effects, AI is rapidly transforming the post-production landscape. But is it the most disruptive force the industry has ever seen? This session explores how AI-driven tools are delivering unprecedented speed and cost efficiencies, while raising urgent questions about creative control, job displacement, and the future role of human talent. We’ll examine case studies of post houses leveraging AI to enhance workflows, unpack the ethical and economic implications, and discuss strategies for protecting creative careers while embracing the technology’s advantages.