Ethics and AI: Creativity, Production and Responsibility

As AI becomes a part of everyday practice in film and TV, the ethical stakes are rising fast.  From algorithmic bias in development tools to questions around who gets funded, credited, or even seen.  How do we build a screen sector that’s innovative, but also inclusive, fair and sustainable?  This panel brings together creatives, technologists, and decision-makers to explore how ethics must shape AI’s role in the industry, not as a bolt-on, but as a core principle from the start.  This session is a call for thoughtful leadership and ethical design, not just in AI tech, but in how we use it to tell stories and build culture.