AI in Production from Pitching to Scriptwriting: Innovation or Imitation?

This panel discussion explores the rapidly evolving role of Artificial Intelligence (AI) focusing on its impact from the early stages of pitching ideas to the final scriptwriting process. As AI technologies become increasingly sophisticated, they are being utilised to generate creative content, streamline production processes, and even predict market trends. However, this raises important questions about the authenticity and originality of AI-generated content.